HGH Group unveils its new global brand positioning “Enlighten the Unseen”
January 09, 2020, Igny – HGH, the experts in optronics announced the launch of its new brand tagline, “Enlighten the Unseen”. Undergoing a process of global branding harmonization, the new tagline aims to reinforce HGH’s one-stop company position for wide area surveillance, industrial thermography and infrared – visible test and measurement applications.
The HGH Group started its branding harmonization in March 2019. The decision to harmonize the HGH brand worldwide aims at strengthening the company’s identity, while expanding its leading market position in electro-optics through innovative high-tech products and services.
Whilst Asia Infrared Systems, HGH’s subsidiary in Singapore, has been bearing the HGH identity since this date, Electro Optical Industries (HGH’s USA subsidiary) reveals its belonging to the HGH Group in its logo.
“As part of our global branding harmonization, HGH’s new brand signature is a result of an internal survey in which employees made suggestions to express HGH’s vision. It was important to strengthen employee engagement in the building of the HGH Group”, said Thierry Campos, CEO of HGH Group.
Jeffrey Anderson, General Manager of Electro Optical Industries Inc. explains, “Enlighten the Unseen demonstrates our unique position, not only as the optronics expert of optical scenes, but also in how we do business, with passion and innovation.”
Supported by an innovative culture, HGH has increased its investment in the research and development of its products, providing unique solutions to the market. “Enlighten the Unseen reinforces the Group’s commitment to deliver innovative, high performance and reliable electro-optical devices, to better serve our customers today and in the future”, added Vincent Leboucher, Deputy General Manager of HGH.
The new tagline will be rolled out across all its markets in 2020.
HGH has been an expert in infrared technology for over 30 years. HGH designs, develops, assembles and sells electro-optics systems and software for security, defense, oil & gas, energy and various industrial applications. The company has established itself as an international reference in terms of innovation in infrared technology, through the development of multiple advanced sensors, systems and proprietary software. Since 2016, Electro Optical Industries, the world pioneer of electro-optics test instruments has been part of the HGH group. Head Office is located in Igny near Paris, in the heart of the Paris-Saclay cluster, where the most well-known research laboratories and companies are based. www.hgh-infrared.com
Coline David, Communications Officer
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